Sales hiring: Expectation management & leading indicators of success
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Sales hiring: Expectation management & leading indicators of success

How to manage your expectations and identify leading indicators of success as a founder with your first sales hires

The Full-Funnel Power of Customer Reviews

How to collect and leverage customer reviews for full-funnel impact

The LinkedIn Outbound Advantage

Why LinkedIn can be more effective than email for B2B lead generation

Media kit + podcast scrappy PR starter-kit playbook

How to get started with PR in a scrappy and effective way

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Latest Posts

Thought LeadershipThought Leadership
The LinkedIn Algorithm: What you actually need to know in 2025

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

You don't have to do it all yourself and you don't have to compromise on quality

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Everyone (successful) has a system

Everyone (successful) has a system

They aren’t more creative or disciplined than you...they’ve built a system.

Jess Schultz
Jared Gibson
Jess Schultz, +1

Archive

Thought LeadershipThought Leadership
The LinkedIn Algorithm: What you actually need to know in 2025

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

You don't have to do it all yourself and you don't have to compromise on quality

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Everyone (successful) has a system

Everyone (successful) has a system

They aren’t more creative or disciplined than you...they’ve built a system.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Why you should invest in thought leadership (again)

Why you should invest in thought leadership (again)

The modern way to earn attention, build trust, and drive growth

Jess Schultz
Jared Gibson
Jess Schultz, +1
CommunityCommunity
The Community Advantage: Choosing the right format and platform for your community

The Community Advantage: Choosing the right format and platform for your community

It doesn’t have to be fancy — it has to be intentional and authentic.

Jess Schultz
Elles Skony
Jess Schultz, +1
The Community Advantage: What happens when you build community just for leads

The Community Advantage: What happens when you build community just for leads

People don’t join communities to be sold to. They join to learn, connect, and feel understood.

Jess Schultz
Elles Skony
Jess Schultz, +1
CommunityCommunity
The Community Advantage: How to set a community up for relationship-driven success

The Community Advantage: How to set a community up for relationship-driven success

Community isn’t something you “launch.” It’s something you host — like a good dinner party.

Jess Schultz
Elles Skony
Jess Schultz, +1
CommunityCommunity
The Community Advantage: Trust is a growth strategy

The Community Advantage: Trust is a growth strategy

Trust is your most valuable currency. Not capital. Not connections. Not code.

Jess Schultz
Elles Skony
Jess Schultz, +1
TalentTalent
How to find and evaluate fractional execs

How to find and evaluate fractional execs

Where to find us and what questions to ask to hire the best person for your business

Jess Schultz
Jess Schultz
TalentTalent
The Fractional vs Full-time Decision (part 2)

The Fractional vs Full-time Decision (part 2)

The equally important qualitative aspects to consider

Jess Schultz
Jess Schultz
TalentTalent
The Fractional vs Full-time Decision (part 1)

The Fractional vs Full-time Decision (part 1)

A founder's guide to evaluating whether fractional or full-time GTM talent is right for your business

Jess Schultz
Jess Schultz
TalentTalent
What do fractional GTM execs actually do?

What do fractional GTM execs actually do?

A rundown of the various types of fractional GTM execs, where they excel, and what they do tactically

Jess Schultz
Jess Schultz
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