GTM for Startups by Amplify

Weekly-ish go-to-market insights, tips, tricks, and growth hacks for startups.

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SalesSales

The Cost of Inaction

How to quantify and present the cost of doing nothing

Jess Schultz

SalesSales

Understanding the B2B buying journey

How to better understand, identify, and adapt your sales process to meet your buyers where they are

Jess Schultz

GTM StrategyGTM Strategy

GTM Multivitamins

Strategies that give you the most bang for your buck

Jess Schultz

Marketing & PRMarketing & PR

+1+1

Create your own awards

A case study and a playbook

Jess Schultz

Marketing & PRMarketing & PR

+1+1

SEO 101

What the heck is it, how does it work, and how to start

Jess Schultz

Marketing & PRMarketing & PR

Content Marketing 101

Types of content, their objectives in the funnel, and where to start

Jess Schultz

Marketing & PRMarketing & PR

Email Marketing FTW: The playbook

How the heck to do email marketing - step by step

Jess Schultz

Marketing & PRMarketing & PR

Email Marketing FTW: The What and Why

Email marketing continues to be one of the most effective and profitable channels available.

Jess Schultz

Marketing & PRMarketing & PR

Creating evidence part II: Your case study playbook

Why case studies derisk your pipeline and how to write them

Jess Schultz

Marketing & PRMarketing & PR

Creating evidence part I: Customer Reviews

Why customer reviews matter, their full funnel impact, and how to do it

Jess Schultz

Marketing & PRMarketing & PR

+1+1

Marketing Priorities by Stage: Phase I

Where to start - building an audience you can activate

Jess Schultz

Marketing & PRMarketing & PR

Marketing Fundamentals

What the heck is marketing, anyway? And how do I 'do' it?

Jess Schultz