GTM for Startups by Amplify

GTM for Startups by Amplify

Weekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.

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Featured Posts

Marketing & PRMarketing & PR
+1+1
Media kit + podcast scrappy PR starter-kit playbook

Media kit + podcast scrappy PR starter-kit playbook

How to get started with PR in a scrappy and effective way

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
The Full-Funnel Power of Customer Reviews

The Full-Funnel Power of Customer Reviews

How to collect and leverage customer reviews for full-funnel impact

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
IRL Events

IRL Events

Tips to leverage in-person events for lead generation

Jess Schultz
Jess Schultz
Technology & ToolsTechnology & Tools
+1+1
The LinkedIn Outbound Advantage

The LinkedIn Outbound Advantage

Why LinkedIn can be more effective than email for B2B lead generation

Jess Schultz
Jess Schultz

Archive

Founder Led Sales TransitionFounder Led Sales Transition
+2+2
Sales hiring: Expectation management & leading indicators of success

Sales hiring: Expectation management & leading indicators of success

How to manage your expectations and identify leading indicators of success as a founder with your first sales hires

Jess Schultz
Jess Schultz
SalesSales
+1+1
Why you need to create an Ideal Candidate Profile for sales hiring

Why you need to create an Ideal Candidate Profile for sales hiring

What is an ideal candidate profile and why do you need one

Jess Schultz
Jess Schultz
Founder Led Sales TransitionFounder Led Sales Transition
+2+2
How to reduce your odds of failure with your first sales hire

How to reduce your odds of failure with your first sales hire

Why 50-70% of startup sales hires fail and how to improve your odds of success

Jess Schultz
Jess Schultz
Founder Led Sales TransitionFounder Led Sales Transition
+2+2
Preparing for your first sales hire: A checklist for Founders

Preparing for your first sales hire: A checklist for Founders

Check these items off BEFORE you make that first sales hire

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
How to develop a budget for paid ads

How to develop a budget for paid ads

Questions to ask yourself + a free ROI calculator

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
What 'good' looks like for paid ads

What 'good' looks like for paid ads

The metrics you need to inspect to confirm it's working (or not)

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
How to determine the best channels for paid ads

How to determine the best channels for paid ads

A checklist to determine which channel is best for your buyer, price point, and budget

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
When to introduce paid ads to your marketing strategy

When to introduce paid ads to your marketing strategy

Hint: Business maturity + product maturity + marketing maturity

Jess Schultz
Peter Guba
Jess Schultz, +1
GTM StrategyGTM Strategy
+2+2
Rolling out your new brand

Rolling out your new brand

How to set yourself up for success

Jess Schultz
Bill Kenney
Jess Schultz, +1
GTM StrategyGTM Strategy
+1+1
How a Branding Agency brings your vision to life

How a Branding Agency brings your vision to life

A peek into the creative process of bringing a brand to life

Jess Schultz
Bill Kenney
Jess Schultz, +1
GTM StrategyGTM Strategy
+1+1
How brand impacts your growth

How brand impacts your growth

Your key to improving talent acquisition, fundraising, revenue, and price

Jess Schultz
Bill Kenney
Jess Schultz, +1
GTM StrategyGTM Strategy
+1+1
Common misconceptions about brand

Common misconceptions about brand

Is your brand working for you, or against you?

Jess Schultz
Bill Kenney
Jess Schultz, +1
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