Jess Schultz

Hi 👋 I’m Jess, go-to-market guru for b2b startups

I provide simple, approachable, and budget-friendly go-to-market education, tips, and playbooks for B2B startups.

As a fractional CRO/CMO who has worked with 30+ startups to date - this is what I’ve seen work firsthand.

It’s all yours, weekly-ish for free. Get on the list 👇

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Nov 9, 2025

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11 min read

Why RevOps is your secret weapon (for both humans and AI)

Building the foundation for AI & Talent to succeed

RevOps

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Oct 26, 2025

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5 min read

How to know if ABM is working + custom GPT

Your first signal it's working? Engagement.

Jess Schultz, +1

Marketing & PR

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Oct 19, 2025

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5 min read

Real ABM plays that work - zero ad spend required

The most successful ABM plays have two things in common - the voice of your customer and IRL experiences.

Jess Schultz, +1

Marketing & PR

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Oct 12, 2025

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5 min read

How to get started with ABM

You don't need more software - you already have everything you need to get started

Jess Schultz, +1

Marketing & PR

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Oct 5, 2025

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6 min read

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Jess Schultz, +1

GTM Strategy

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May 25, 2025

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5 min read

How to leverage AI to write better blogs (faster)

Hint: The more proprietary, real human POV content you give AI, the better your output will be

Marketing & PR