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Jess Schultz

Hi 👋 I’m Jess, go-to-market guru for b2b startups

I provide simple, approachable, and budget-friendly go-to-market education, tips, and playbooks for B2B startups.

As a fractional CRO/CMO who has worked with 30+ startups to date - this is what I’ve seen work firsthand.

It’s all yours, weekly-ish for free. Get on the list 👇

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Oct 19, 2025

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5 min read

Real ABM plays that work - zero ad spend required

The most successful ABM plays have two things in common - the voice of your customer and IRL experiences.

Jess Schultz
Corrina Owens
Jess Schultz, +1

Marketing & PR

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Oct 12, 2025

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5 min read

How to get started with ABM

You don't need more software - you already have everything you need to get started

Jess Schultz
Corrina Owens
Jess Schultz, +1

Marketing & PR

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Oct 5, 2025

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6 min read

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Jess Schultz
Corrina Owens
Jess Schultz, +1

GTM Strategy

+1

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May 25, 2025

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5 min read

How to leverage AI to write better blogs (faster)

Hint: The more proprietary, real human POV content you give AI, the better your output will be

Jess Schultz
Jess Schultz

Marketing & PR

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May 18, 2025

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8 min read

Leveraging AI to refine your Ideal Customer Profile & Buyer Personas

Your data + AI can help you analyze and refine your definitions for more effective execution

Jess Schultz
Jess Schultz

GTM Strategy

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May 4, 2025

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7 min read

Leveraging AI to write your case studies (better and faster)

How to keep the most important human elements and use AI to do the rest

Jess Schultz
Jess Schultz

Marketing & PR

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Weekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.

© 2025 GTM for Startups by Jess.

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