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Jess Schultz

Hi 👋 I’m Jess, go-to-market guru for b2b startups

I provide simple, approachable, and budget-friendly go-to-market education, tips, and playbooks for B2B startups.

As a fractional CRO/CMO who has worked with 30+ startups to date - this is what I’ve seen work firsthand.

It’s all yours, weekly-ish for free. Get on the list 👇

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OOOO

Dec 7, 2025

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12 min read

A founder's guide to building a sales comp plan

How to build a sales comp plan that actually works for you and your reps

Jess Schultz
Jess Schultz

Sales

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Nov 23, 2025

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18 min read

How to ramp up as your startup's first marketer

Your 8-week plan to set yourself up for success

Jess Schultz
Jess Schultz

Marketing & PR

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Nov 16, 2025

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19 min read

Your new sales hire's first 6 weeks: An onboarding roadmap

A step-by-step guide for your new sales hire to ramp faster

Jess Schultz
Jess Schultz

Sales

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Nov 9, 2025

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11 min read

Why RevOps is your secret weapon (for both humans and AI)

Building the foundation for AI & Talent to succeed

Jess Schultz
Jess Schultz

RevOps

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Oct 26, 2025

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5 min read

How to know if ABM is working + custom GPT

Your first signal it's working? Engagement.

Jess Schultz
Corrina Owens
Jess Schultz, +1

Marketing & PR

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Oct 19, 2025

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5 min read

Real ABM plays that work - zero ad spend required

The most successful ABM plays have two things in common - the voice of your customer and IRL experiences.

Jess Schultz
Corrina Owens
Jess Schultz, +1

Marketing & PR

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Weekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.

© 2025 GTM for Startups by Jess.

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