Sales hiring: Expectation management & leading indicators of success
Founder Led Sales TransitionFounder Led Sales Transition
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Sales hiring: Expectation management & leading indicators of success

How to manage your expectations and identify leading indicators of success as a founder with your first sales hires

The Full-Funnel Power of Customer Reviews

How to collect and leverage customer reviews for full-funnel impact

The LinkedIn Outbound Advantage

Why LinkedIn can be more effective than email for B2B lead generation

Media kit + podcast scrappy PR starter-kit playbook

How to get started with PR in a scrappy and effective way

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Latest Posts

GTM StrategyGTM Strategy
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Account Based Marketing (ABM) 101

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Jess Schultz
Corrina Owens
Jess Schultz, +1
TalentTalent
The Multiplier Matrix: A framework for top talent

The Multiplier Matrix: A framework for top talent

A clear lens for assessing impact - not just in hiring, but in developing and retaining your team

Jess Schultz
Richard Washington
Jess Schultz, +1
Founder Led Sales TransitionFounder Led Sales Transition
+1+1
The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

When to do it, how to do it, and what good looks like.

Jess Schultz
Richard Washington
Jess Schultz, +1

Archive

GTM StrategyGTM Strategy
+1+1
Account Based Marketing (ABM) 101

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Jess Schultz
Corrina Owens
Jess Schultz, +1
TalentTalent
The Multiplier Matrix: A framework for top talent

The Multiplier Matrix: A framework for top talent

A clear lens for assessing impact - not just in hiring, but in developing and retaining your team

Jess Schultz
Richard Washington
Jess Schultz, +1
Founder Led Sales TransitionFounder Led Sales Transition
+1+1
The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

When to do it, how to do it, and what good looks like.

Jess Schultz
Richard Washington
Jess Schultz, +1
TalentTalent
Why Entrepreneurs Need Intrapreneurs Around Them

Why Entrepreneurs Need Intrapreneurs Around Them

Intrapreneurs aren’t just “good employees” or “high performers.” They’re Multipliers.

Jess Schultz
Richard Washington
Jess Schultz, +1
TalentTalent
The 5 GTM Hiring Mistakes That Quietly Drain Seed & Series A Runway

The 5 GTM Hiring Mistakes That Quietly Drain Seed & Series A Runway

How to hire smarter even when the pace is fast and the pressure is real

Jess Schultz
Richard Washington
Jess Schultz, +1
Thought LeadershipThought Leadership
The LinkedIn Algorithm: What you actually need to know in 2025

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

You don't have to do it all yourself and you don't have to compromise on quality

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Everyone (successful) has a system

Everyone (successful) has a system

They aren’t more creative or disciplined than you...they’ve built a system.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Why you should invest in thought leadership (again)

Why you should invest in thought leadership (again)

The modern way to earn attention, build trust, and drive growth

Jess Schultz
Jared Gibson
Jess Schultz, +1
CommunityCommunity
The Community Advantage: Choosing the right format and platform for your community

The Community Advantage: Choosing the right format and platform for your community

It doesn’t have to be fancy — it has to be intentional and authentic.

Jess Schultz
Elles Skony
Jess Schultz, +1
The Community Advantage: What happens when you build community just for leads

The Community Advantage: What happens when you build community just for leads

People don’t join communities to be sold to. They join to learn, connect, and feel understood.

Jess Schultz
Elles Skony
Jess Schultz, +1
CommunityCommunity
The Community Advantage: How to set a community up for relationship-driven success

The Community Advantage: How to set a community up for relationship-driven success

Community isn’t something you “launch.” It’s something you host — like a good dinner party.

Jess Schultz
Elles Skony
Jess Schultz, +1
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