How to manage your expectations and identify leading indicators of success as a founder with your first sales hires
How to collect and leverage customer reviews for full-funnel impact
Why LinkedIn can be more effective than email for B2B lead generation
How to get started with PR in a scrappy and effective way
The modern way to earn attention, build trust, and drive growth
It doesn’t have to be fancy — it has to be intentional and authentic.
People don’t join communities to be sold to. They join to learn, connect, and feel understood.
Community isn’t something you “launch.” It’s something you host — like a good dinner party.
Trust is your most valuable currency. Not capital. Not connections. Not code.
Where to find us and what questions to ask to hire the best person for your business
The equally important qualitative aspects to consider
A founder's guide to evaluating whether fractional or full-time GTM talent is right for your business
A rundown of the various types of fractional GTM execs, where they excel, and what they do tactically
Hint: The more proprietary, real human POV content you give AI, the better your output will be
Your data + AI can help you analyze and refine your definitions for more effective execution
How to keep the most important human elements and use AI to do the rest
