GTM for Startups by Amplify

Weekly-ish go-to-market insights, tips, tricks, and growth hacks for startups.

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Marketing & PRMarketing & PR

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How to determine the best channels for paid ads

A checklist to determine which channel is best for your buyer, price point, and budget

Jess Schultz

Peter Guba

Jess Schultz, +1

Marketing & PRMarketing & PR

When to introduce paid ads to your marketing strategy

Hint: Business maturity + product maturity + marketing maturity

Jess Schultz

Peter Guba

Jess Schultz, +1

GTM StrategyGTM Strategy

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Rolling out your new brand

How to set yourself up for success

Jess Schultz

Bill Kenney

Jess Schultz, +1

GTM StrategyGTM Strategy

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How a Branding Agency brings your vision to life

A peek into the creative process of bringing a brand to life

Jess Schultz

Bill Kenney

Jess Schultz, +1

GTM StrategyGTM Strategy

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How brand impacts your growth

Your key to improving talent acquisition, fundraising, revenue, and price

Jess Schultz

Bill Kenney

Jess Schultz, +1

GTM StrategyGTM Strategy

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Common misconceptions about brand

Is your brand working for you, or against you?

Jess Schultz

Bill Kenney

Jess Schultz, +1

SalesSales

The Cost of Inaction

How to quantify and present the cost of doing nothing

Jess Schultz

SalesSales

Understanding the B2B buying journey

How to better understand, identify, and adapt your sales process to meet your buyers where they are

Jess Schultz

GTM StrategyGTM Strategy

GTM Multivitamins

Strategies that give you the most bang for your buck

Jess Schultz

Marketing & PRMarketing & PR

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Create your own awards

A case study and a playbook

Jess Schultz

Marketing & PRMarketing & PR

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SEO 101

What the heck is it, how does it work, and how to start

Jess Schultz

Marketing & PRMarketing & PR

Content Marketing 101

Types of content, their objectives in the funnel, and where to start

Jess Schultz