GTM for Startups by Jess

Signal-based GTM: what it is and how to get started

Learn what signal-based GTM actually means, which buying signals matter for your business, and how to start tracking them.

22 hrs ago • Jess Schultz

1

March 2026

How to run a QBR at early stage (and make it worth everyone's time)

Not every customer needs a QBR — but your tier one accounts do. Here's when to run one, how to get the right people in the room, and how to make the…

Mar 29 • Jess Schultz

2

Your help library is a GTM multivitamin (here’s how to build one)

The multivitamin benefits of building a help library - sales enablement, ops efficiency, AI training, and more

Mar 22 • Jess Schultz

1

The sales-to-CS handoff: how to do it right and how to use AI to do it faster

Why it's so important, what to put in it, and how to do it faster

Mar 15 • Jess Schultz

1

The MVP for customer success

Your first CS hire can't fix everything at once. Here's the MVP for customer success—five foundations to build first for maximum impact on retention.

Mar 8 • Jess Schultz

3

When to hire your first customer success manager

When should you hire your first CSM? It depends. A four-variable framework to help founders time this critical hire based on ICP and ACV.

Mar 1 • Jess Schultz

2

February 2026

How to run your weekly sales stand-up

Your weekly sales stand-up shouldn't be a deal-by-deal review. Here's the exact agenda I use across all my client engagements.

Feb 22 • Jess Schultz

1

When (and how) to create sales rules of engagement for your startup

Why and when you need it + what to put in it

Feb 15 • Jess Schultz

Part II: How to build your GTM strategy

How to evaluate which GTM tactics deserve your investment

Feb 8 • Jess Schultz

1

January 2026

Part I: How to build your GTM strategy

The tactical step-by-step guide for founders and startups

Jan 25 • Jess Schultz

3

How to build a sales playbook for your startup

This isn’t a “nice to have” - it’s essential for scaling and success

Jan 18 • Jess Schultz

December 2025

A founder's guide to building a sales comp plan

How to build a sales comp plan that actually works for you and your reps

Dec 7, 2025 • Jess Schultz

3