GTM for Startups by Jess

When (and how) to create sales rules of engagement for your startup

Why and when you need it + what to put in it

Feb 15 • Jess Schultz

Part II: How to build your GTM strategy

How to evaluate which GTM tactics deserve your investment

Feb 8 • Jess Schultz

1

January 2026

Part I: How to build your GTM strategy

The tactical step-by-step guide for founders and startups

Jan 25 • Jess Schultz

3

How to build a sales playbook for your startup

This isn’t a “nice to have” - it’s essential for scaling and success

Jan 18 • Jess Schultz

December 2025

A founder's guide to building a sales comp plan

How to build a sales comp plan that actually works for you and your reps

Dec 7, 2025 • Jess Schultz

1

November 2025

How to ramp up as your startup's first marketer

Your 8-week plan to set yourself up for success

Nov 24, 2025 • Jess Schultz

2

Your new sales hire's first 6 weeks: An onboarding roadmap

A step-by-step guide for your new sales hire to ramp faster

Nov 17, 2025 • Jess Schultz

2

Why RevOps is your secret weapon (for both humans and AI)

Building the foundation for AI & Talent to succeed

Nov 10, 2025 • Jess Schultz

2

October 2025

How to know if ABM is working + custom GPT

Your first signal it's working? Engagement.

Oct 26, 2025 • Jess Schultz and Corrina Owens

Real ABM plays that work - zero ad spend required

The most successful ABM plays have two things in common - the voice of your customer and IRL experiences.

Oct 19, 2025 • Jess Schultz and Corrina Owens

How to get started with ABM

You don't need more software - you already have everything you need to get started

Oct 12, 2025 • Jess Schultz and Corrina Owens

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Oct 5, 2025 • Jess Schultz and Corrina Owens