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GTM for Startups by Jess
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How to win at GTM when AI makes it easy for anyone to start
The three messages I shared with the Tech Equity Hub founders this year, and where to go deeper on each
Sep 27
•
Jess (Schultz) Poindexter
2
The case for investing in founder brand and why optimizing your profile is the first step
YOU are your best sales and marketing engine. How to optimize your profile to make sure the right humans (and machines) find you.
Sep 26
•
Jess (Schultz) Poindexter
How to nail your sales pitch: A framework to build it
A compelling pitch isn’t a product tour. It zooms out, reviews the alternatives honestly, and tells the buyer exactly what to do next.
Sep 20
•
Jess (Schultz) Poindexter
4
1
Positioning: the five components, and why one version is never enough
Positioning sits upstream of every conversion rate you have. Improve it, and they all move.
Sep 13
•
Jess (Schultz) Poindexter
3
August 2026
Buy vs. build: the argument you need to get better at this year
AI made building easier. It didn't make owning it easier — and that's your whole argument.
Aug 30
•
Jess (Schultz) Poindexter
3
How to get your case study approved (and what to do when you can't)
A good, better, best approach — how to get to "best" and what to collect while you wait
Aug 16
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Jess (Schultz) Poindexter
4
Before you hire: the two questions that determine who (and how much) you need
Expertise + capacity = the hiring framework
Aug 9
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Jess (Schultz) Poindexter
9
The 3 GTM foundations founders build too late
None of them feel like mistakes in the moment - which is what makes them so expensive
Aug 2
•
Jess (Schultz) Poindexter
8
July 2026
Should you put pricing on your website?
The answer depends on your price point — but "we don't show pricing" is never the full answer. Here's the framework, the data, and the play for…
Jul 26
•
Jess (Schultz) Poindexter
2
Your sellers have never been buyers (here's how to fix that)
Walk your sales team through your own buying decisions. It builds real buyer empathy — and finally makes the case for the power of marketing.
Jul 19
•
Jess (Schultz) Poindexter
1
June 2026
Is it the sales rep, or is it you? A founder's diagnostic for failing sales hires
The variables you can control, leading indicators of success, and decisions with conviction
Jun 21
•
Jess (Schultz) Poindexter
1
The B2B customer referral playbook: when to ask and how to actually do it
Your customers are the warmest possible introduction to new pipeline you will ever have
Jun 14
•
Jess (Schultz) Poindexter
5
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