Inbound

RevOpsGTM StrategyMarketing & PRTechnology & ToolsFounder Led Sales TransitionNearboundThought LeadershipBrandInboundPaid AdsSalesTargetingTalentOutbound
Marketing & PRMarketing & PR
+2+2
How to develop a budget for paid ads

How to develop a budget for paid ads

Questions to ask yourself + a free ROI calculator

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
What 'good' looks like for paid ads

What 'good' looks like for paid ads

The metrics you need to inspect to confirm it's working (or not)

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
How to determine the best channels for paid ads

How to determine the best channels for paid ads

A checklist to determine which channel is best for your buyer, price point, and budget

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
When to introduce paid ads to your marketing strategy

When to introduce paid ads to your marketing strategy

Hint: Business maturity + product maturity + marketing maturity

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+1+1
Create your own awards

Create your own awards

A case study and a playbook

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
SEO 101

SEO 101

What the heck is it, how does it work, and how to start

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 4 of 4

Founder Thought Leadership Strategy: Part 4 of 4

Final step --> pick a schedule, commit**, and start posting

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 3 of 4

Founder Thought Leadership Strategy: Part 3 of 4

How to define the tone and themes for your content

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 2 of 4

Founder Thought Leadership Strategy: Part 2 of 4

How to 'warm up' your thought leadership muscles

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 1 of 4

Founder Thought Leadership Strategy: Part 1 of 4

YOU are your best sales and marketing engine

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Your only 24-7 Salesperson

Your only 24-7 Salesperson

Your website is your only 24-7 salesperson. Act accordingly.

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
The Full-Funnel Power of Customer Reviews

The Full-Funnel Power of Customer Reviews

How to collect and leverage customer reviews for full-funnel impact

Jess Schultz
Jess Schultz