SEO 101
What the heck is it, how does it work, and how to start
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In this current marketing-focused streak, we’ve made it to —> SEO. And today, I’m going to demystify this topic for you.
Legoooo. 🏃♀️
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SEO 101
Types of website traffic
First, it’s important to understand the different types of traffic to your website.
People either -
Already know you and go there on their own,
Get there organically (SEO), or
Get there because you paid for it
*Organic traffic influenced through an SEO strategy
So, what is SEO?
SEO = search engine optimization
SEO is a strategy that focuses on driving organic traffic to your site.
In layman's terms, it means optimizing your website and digital content to appear on the first page of Google search results (the top 10 results) for appropriate questions or keywords, ultimately driving people to your website.
Why did I say first page?
Well, because most of us don’t look at the search results on page 2 or 3. We click on a result on the first page or refine our search to get a new list of more relevant top 10 results.
Components of SEO
Next, let’s break down the three core components contributing to your overall SEO effectiveness.
Where to start
If you’ve followed ANY of my prior advice…you already started!
When I told you…
To try to get booked on podcasts —> that earned you a backlink (off-page SEO)
To post thought leadership on LinkedIn —> that’s helping drive organic traffic to your site (off-page SEO)
To get customer reviews on G2 —> that’s helping drive organic traffic to your site (off-page SEO)
To write long-form content that answers key questions you get from your prospects —> that’s helping your on-page SEO
That’s why I suggested them 👆️ . They are GTM multivitamins.
Once you’ve got $5-10k/month of budget to play with, you can hire a fractional CMO, freelancer, or agency to help you accelerate and expand your SEO strategy more formally.
And, don’t forget…
Driving people to your website is only half the battle.
Great, they showed up to the party. But did they stay? Did they convert (aka set up a meeting or demo)?
Don’t forget —> your website is your only 24-7 salesperson❗️
Spend time getting your website right, so you don’t lose these leads you worked so hard for. 💡
See ya next week!
With love and gratitude -
If you want to learn more about working with me directly…
For B2B startups I serve as a Fractional GTM executive or advisor. Learn more about-
When you’re ready, let’s connect to discuss your specific growth goals and challenges.
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In this newsletter I share the exact tips, playbooks, and GTM multi-vitamins I’ve used to help 30+ B2B startups scale their revenue 150-590% YoY.
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