GTM for Startups by Jess

A founder's guide to building a sales comp plan

How to build a sales comp plan that actually works for you and your reps

Dec 7, 2025 • Jess Schultz

October 2025

How to know if ABM is working + custom GPT

Your first signal it's working? Engagement.

Oct 26, 2025 • Jess Schultz and Corrina Owens

Real ABM plays that work - zero ad spend required

The most successful ABM plays have two things in common - the voice of your customer and IRL experiences.

Oct 19, 2025 • Jess Schultz and Corrina Owens

How to get started with ABM

You don't need more software - you already have everything you need to get started

Oct 12, 2025 • Jess Schultz and Corrina Owens

Account Based Marketing (ABM) 101

The basics of account based marketing: what it is, what it isn't, and when it makes (the most) sense

Oct 5, 2025 • Jess Schultz and Corrina Owens

September 2025

The Multiplier Matrix: A framework for top talent

A clear lens for assessing impact - not just in hiring, but in developing and retaining your team

Sep 28, 2025 • Jess Schultz and Richard Washington

The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

When to do it, how to do it, and what good looks like.

Sep 21, 2025 • Jess Schultz and Richard Washington

Why Entrepreneurs Need Intrapreneurs Around Them

Intrapreneurs aren’t just “good employees” or “high performers.” They’re Multipliers.

Sep 14, 2025 • Jess Schultz and Richard Washington

The 5 GTM Hiring Mistakes That Quietly Drain Seed & Series A Runway

How to hire smarter even when the pace is fast and the pressure is real

Sep 7, 2025 • Jess Schultz and Richard Washington

August 2025

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Aug 24, 2025 • Jess Schultz and Jared Gibson

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

You don't have to do it all yourself and you don't have to compromise on quality

Aug 17, 2025 • Jess Schultz and Jared Gibson

Everyone (successful) has a system

They aren’t more creative or disciplined than you...they’ve built a system.

Aug 10, 2025 • Jess Schultz and Jared Gibson