Archive

Thought LeadershipThought Leadership
The LinkedIn Algorithm: What you actually need to know in 2025

The LinkedIn Algorithm: What you actually need to know in 2025

LinkedIn is pushing you toward paid ads or toward becoming a real human on the platform. You choose.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

You don't have to do it all yourself and you don't have to compromise on quality

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Everyone (successful) has a system

Everyone (successful) has a system

They aren’t more creative or disciplined than you...they’ve built a system.

Jess Schultz
Jared Gibson
Jess Schultz, +1
Thought LeadershipThought Leadership
Why you should invest in thought leadership (again)

Why you should invest in thought leadership (again)

The modern way to earn attention, build trust, and drive growth

Jess Schultz
Jared Gibson
Jess Schultz, +1
Marketing & PRMarketing & PR
+1+1
Mindshare earns you market share

Mindshare earns you market share

Be obnoxiously visible -> capture mind share -> capture market share

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
Marketing Priorities by Stage: Phase I

Marketing Priorities by Stage: Phase I

Where to start - building an audience you can activate

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 4 of 4

Founder Thought Leadership Strategy: Part 4 of 4

Final step --> pick a schedule, commit**, and start posting

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 3 of 4

Founder Thought Leadership Strategy: Part 3 of 4

How to define the tone and themes for your content

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 2 of 4

Founder Thought Leadership Strategy: Part 2 of 4

How to 'warm up' your thought leadership muscles

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
Founder Thought Leadership Strategy: Part 1 of 4

Founder Thought Leadership Strategy: Part 1 of 4

YOU are your best sales and marketing engine

Jess Schultz
Jess Schultz