Founder Led Sales

Playbooks and guidance for FLS enablement and transitions.

LATEST

Talent

The Multiplier Matrix: A framework for top talent

Jess Schultz, +1

•

Sep 28, 2025

Founder Led Sales

The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

Jess Schultz, +1

•

Sep 21, 2025

Talent

Why Entrepreneurs Need Intrapreneurs Around Them

Jess Schultz, +1

•

Sep 14, 2025

Talent

The 5 GTM Hiring Mistakes That Quietly Drain Seed & Series A Runway

Jess Schultz, +1

•

Sep 7, 2025

Talent

How to find and evaluate fractional execs

Jess Schultz

•

Jun 22, 2025

Talent

The Fractional vs Full-time Decision (part 2)

Jess Schultz

•

Jun 15, 2025

Talent

The Fractional vs Full-time Decision (part 1)

Jess Schultz

•

Jun 8, 2025

Talent

What do fractional GTM execs actually do?

Jess Schultz

•

Jun 1, 2025

Founder Led Sales

Sales hiring: Expectation management & leading indicators of success

Jess Schultz

•

Mar 30, 2025

Sales

Why you need to create an Ideal Candidate Profile for sales hiring

Jess Schultz

•

Mar 23, 2025

Founder Led Sales

How to reduce your odds of failure with your first sales hire

Jess Schultz

•

Mar 16, 2025

Founder Led Sales

Preparing for your first sales hire: A checklist for Founders

Jess Schultz

•

Mar 9, 2025

RevOps

When to hire RevOps

Jess Schultz

•

May 26, 2024

Founder Led Sales

When to hire your first VP of Sales

Jess Schultz

•

May 19, 2024

Founder Led Sales

When to hire your first AE

Jess Schultz

•

May 12, 2024

Talent

When to hire an SDR

Jess Schultz

•

May 5, 2024

Founder Led Sales

LATEST

The Multiplier Matrix: A framework for top talent

The Founder’s Transition Playbook: From Heroic Selling to a Scalable Revenue Engine

Why Entrepreneurs Need Intrapreneurs Around Them

The 5 GTM Hiring Mistakes That Quietly Drain Seed & Series A Runway

How to find and evaluate fractional execs

The Fractional vs Full-time Decision (part 2)

The Fractional vs Full-time Decision (part 1)

What do fractional GTM execs actually do?

Sales hiring: Expectation management & leading indicators of success

Why you need to create an Ideal Candidate Profile for sales hiring

How to reduce your odds of failure with your first sales hire

Preparing for your first sales hire: A checklist for Founders

When to hire RevOps

When to hire your first VP of Sales

When to hire your first AE

When to hire an SDR

Get on the listWeekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.

Get on the list
Weekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.