GTM for Startups by Jess

GTM for Startups by Jess

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How to run your weekly sales stand-up
Your weekly sales stand-up shouldn't be a deal-by-deal review. Here's the exact agenda I use across all my client engagements.
Feb 22 • Jess Schultz
Your new sales hire's first 6 weeks: An onboarding roadmap
A step-by-step guide for your new sales hire to ramp faster
Nov 17, 2025 • Jess Schultz
When to hire your first VP of Sales
When to hire a VP of Sales, what to look for, and what to do in the meantime
May 19, 2024 • Jess Schultz
When to hire your first AE
No one sells like the founder — until you hit PMF. Learn when to hire your first AE, how to recruit the right one, and what to prepare before they…
May 12, 2024 • Jess Schultz
When to hire an SDR
Most startups hire SDRs too early. Learn when you're actually ready, why it's the riskiest sales hire, and two smarter alternatives to try first.
May 5, 2024 • Jess Schultz
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