GTM for Startups by Jess

GTM for Startups by Jess

sales

Signal-based GTM: what it is and how to get started
Learn what signal-based GTM actually means, which buying signals matter for your business, and how to start tracking them.
 • Jess Schultz
The sales-to-CS handoff: how to do it right and how to use AI to do it faster
Why it's so important, what to put in it, and how to do it faster
 • Jess Schultz
How to run your weekly sales stand-up
Your weekly sales stand-up shouldn't be a deal-by-deal review. Here's the exact agenda I use across all my client engagements.
 • Jess Schultz
Your new sales hire's first 6 weeks: An onboarding roadmap
A step-by-step guide for your new sales hire to ramp faster
 • Jess Schultz
When to hire your first VP of Sales
When to hire a VP of Sales, what to look for, and what to do in the meantime
 • Jess Schultz
When to hire your first AE
No one sells like the founder — until you hit PMF. Learn when to hire your first AE, how to recruit the right one, and what to prepare before they…
 • Jess Schultz
When to hire an SDR
Most startups hire SDRs too early. Learn when you're actually ready, why it's the riskiest sales hire, and two smarter alternatives to try first.
 • Jess Schultz
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