Marketing & PR

Related to marketing tactics.

RevOpsGTM StrategyMarketing & PRTechnology & ToolsFounder Led Sales TransitionNearboundThought LeadershipBrandInboundPaid AdsSalesTargetingTalentOutbound
Marketing & PRMarketing & PR
+1+1
Mindshare earns you market share

Mindshare earns you market share

Be obnoxiously visible -> capture mind share -> capture market share

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+2+2
How to develop a budget for paid ads

How to develop a budget for paid ads

Questions to ask yourself + a free ROI calculator

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
What 'good' looks like for paid ads

What 'good' looks like for paid ads

The metrics you need to inspect to confirm it's working (or not)

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
How to determine the best channels for paid ads

How to determine the best channels for paid ads

A checklist to determine which channel is best for your buyer, price point, and budget

Jess Schultz
Peter Guba
Jess Schultz, +1
Marketing & PRMarketing & PR
+2+2
When to introduce paid ads to your marketing strategy

When to introduce paid ads to your marketing strategy

Hint: Business maturity + product maturity + marketing maturity

Jess Schultz
Peter Guba
Jess Schultz, +1
GTM StrategyGTM Strategy
+2+2
Rolling out your new brand

Rolling out your new brand

How to set yourself up for success

Jess Schultz
Bill Kenney
Jess Schultz, +1
Marketing & PRMarketing & PR
+1+1
Create your own awards

Create your own awards

A case study and a playbook

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
+1+1
SEO 101

SEO 101

What the heck is it, how does it work, and how to start

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
Content Marketing 101

Content Marketing 101

Types of content, their objectives in the funnel, and where to start

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
Email Marketing FTW: The playbook

Email Marketing FTW: The playbook

How the heck to do email marketing - step by step

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
Email Marketing FTW: The What and Why

Email Marketing FTW: The What and Why

Email marketing continues to be one of the most effective and profitable channels available.

Jess Schultz
Jess Schultz
Marketing & PRMarketing & PR
Creating evidence part II: Your case study playbook

Creating evidence part II: Your case study playbook

Why case studies derisk your pipeline and how to write them

Jess Schultz
Jess Schultz