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GTM Multivitamins
Strategies that give you the most bang for your buck
Jess Schultz
October 20, 2024
Hi friends - It’s me, hi, I’m the (solution), it’s me! 😆
If you’re a T Swift fan, you’ll get what I did there.
Have you heard the saying…
Tell them what you’re going to tell them, tell them, and then tell them what you told them.
If not, it’s Aristotle. 🧠
And it’s what we’re going to do this week.
Go-To-Market Multivitamins
All year, I’ve been educating you and advising you on what to do and how to do it.
And here’s the good thing - most of the ideas I’ve given you have multiple benefits aka GTM multivitamins. 💊
That was intentional…because I know as a startup, you’ve got limited $$ and limited capacity, so we need every move we make to have a 2-5x benefit.
So let’s run through the highlight reel of some of the best ‘multi-vitamins’ -
Initiative | Benefits |
|---|---|
Audience building (demand gen awareness) - even if they don’t schedule a meeting with you right away, they are now in your audience to nurture through your thought leadership | |
Founder Thought Leadership (Social Media) | Audience building (demand gen awareness), nurturing leads (lead gen/conversion) |
Founder Thought Leadership (Podcasts & Speaking opps) | Everything above + SEO (backlinks for off-page SEO) + repurpose podcast content into a blog, social media posts, etc. |
Demand gen, lead gen, SEO, and sales enablement (evidence to help convert prospects to customers), social media content | |
Same as customer reviews above | |
Demand gen, lead gen, SEO + sales enablement (for pieces that help you convert prospects to customers in your pipeline) | |
Nurture leads (stay top of mind with all the people who already know you) + distribute all of the above items through a channel you own (amplify the impact of your other efforts) |
Each of those ^ is good on its own…but when you put them all together, you will really be maximizing the impact of your collective efforts. 👏
A line one of my favorite marketers says is…
All of your content should have at least 9 lives.
Similarly, I believe all your GTM efforts should have at least 2x pipeline impact as a startup.
See ya next week ✌️
Want to learn more about how I help startups increase their revenue by 150-590%? 👀
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With love and gratitude,
 | Jess SchultzFounder & CEO Amplify Group |