GTM Multivitamins
Strategies that give you the most bang for your buck
Hi friends - It’s me, hi, I’m the (solution), it’s me! 😆
If you’re a T Swift fan, you’ll get what I did there.
Have you heard the saying…
Tell them what you’re going to tell them, tell them, and then tell them what you told them.
If not, it’s Aristotle. 🧠
And it’s what we’re going to do this week.
Go-To-Market Multivitamins
All year, I’ve been educating you and advising you on what to do and how to do it.
And here’s the good thing - most of the ideas I’ve given you have multiple benefits aka GTM multivitamins. 💊
That was intentional…because I know as a startup, you’ve got limited $$ and limited capacity, so we need every move we make to have a 2-5x benefit.
So let’s run through the highlight reel of some of the best ‘multi-vitamins’ -
Initiative
Benefits
Audience building (demand gen awareness) - even if they don’t schedule a meeting with you right away, they are now in your audience to nurture through your thought leadership
Founder Thought Leadership (Social Media)
Audience building (demand gen awareness), nurturing leads (lead gen/conversion)
Founder Thought Leadership (Podcasts & Speaking opps)
Everything above + SEO (backlinks for off-page SEO) + repurpose podcast content into a blog, social media posts, etc.
Demand gen, lead gen, SEO, and sales enablement (evidence to help convert prospects to customers), social media content
Same as customer reviews above
Demand gen, lead gen, SEO + sales enablement (for pieces that help you convert prospects to customers in your pipeline)
Nurture leads (stay top of mind with all the people who already know you) + distribute all of the above items through a channel you own (amplify the impact of your other efforts)
Each of those ^ is good on its own…but when you put them all together, you will really be maximizing the impact of your collective efforts. 👏
A line one of my favorite marketers says is…
All of your content should have at least 9 lives.
Similarly, I believe all your GTM efforts should have at least 2x pipeline impact as a startup.
More of an auditory learner?
Listen to this podcast episode where I explain all of this in greater detail.
See ya next week ✌️
With love and gratitude -
If you want to learn more about working with me directly…
For B2B startups I serve as a Fractional GTM executive or advisor. Learn more about-
When you’re ready, let’s connect to discuss your specific growth goals and challenges.
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In this newsletter I share the exact tips, playbooks, and GTM multi-vitamins I’ve used to help 30+ B2B startups scale their revenue 150-590% YoY.
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