Last post of 2024 - intro guests for Q1
Hi friends - I am going to give myself a much needed year-end break! This will be the last you’ll hear from me in 2024. 🫡
But before I officially sign off, I want to share some exciting news with you. 👀
There are a few go-to-market topics where I consider myself educated but not the expert.
So, I’m bringing in some friends who are true domain experts to share their knowledge with us.
Topics we’ll be covering in Q1 include -
ABM (account-based marketing)
Brand
Paid ads
The experts you’ll meet and learn from soon are…
Corrina Owens
Corrina is THE expert in ABM (account-based marketing). ABM is a particularly good strategy for more complex sales with a higher ACV and longer sales cycle, so don’t miss it.
Corrina is truly one of the most talented and creative marketers I know, and I can’t wait for you to learn from her.
Bonus: She’s a fractional ABM consultant now, so if you like what you hear, you may even be able to hire her to help you. 🥰
Bill Kenney
Bill is the brand man. He is the Founder & CEO of Focus Lab, a brand agency. Focus Lab has a sister brand called Odi, which was built specifically to meet the needs (and budget) of early-stage startups - and their team is out of this world good.
Fun fact: They did my brand! And the brand for several of my angel investments and clients. 👏 So it’s safe to say I strongly recommend them.
Peter Guba
Peter is the paid ads master. He spent 8 years at Google and learned from the inside. He takes a very practical approach, and I can’t wait for you to learn from him.
Bonus: Peter is a solopreneur and available for hire as well. He’s currently supporting several early-stage startups. 😃
Finally, THANK YOU from the bottom of my heart for being part of my community and network. Writing this newsletter is one of the most fun parts of my job.
Wishing you all a happy holiday and happy New Year.
Good luck closing the year out strong. See ya on the other side 😎
P.S. If you missed it last week and have 5 mins to spare, please fill out this short reader feedback survey for me. 🙏
With love and gratitude -
If you want to learn more about working with me directly…
For B2B startups I serve as a Fractional GTM executive or advisor. Learn more about-
When you’re ready, let’s connect to discuss your specific growth goals and challenges.
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