Hi friends - Happy Sunday! We’re back with part 3 of 4 on thought leadership from the talented Mr Jared Gibson.

If you’re new here, so far this month Jared has covered -

• Why you should invest in thought leadership (again)

• Everyone (successful) has a system

And this week’s article addresses some super common questions…if I outsource this to a ghost writer or content agency…how does that work?

Will it sound like me? How can anyone else write about my industry/product as well as I do?

Truth be told…they are questions I had myself when I first heard of these services. And Jared’s answers alleviated my original concerns.

Jared breaks it all down in this weeks article. Enjoy!

Inside the (outsourced) Machine: How Founders stay consistent without losing their voice

Last week, I talked about building a system for your content.

Because the truth most people don’t want to hear:

Consistency isn’t optional if you want to build authority.

But trying to do it all yourself? That’s optional… and honestly, exhausting.

The founders you see showing up every week with clear, confident, consistent content? Most of them aren’t doing it alone. They’ve built a system - and in many cases, they’ve hired one.

For those that have hired help, here’s how it actually works…

The best content still starts with you

The biggest misconception I hear is:

“But if I outsource this, it won’t sound like me.”

Fair point - if you’re hiring the wrong people. But a good system doesn’t replace your voice - it extracts it.

The founder still drives the ideas, beliefs, and direction. The system just captures it, polishes it, and keeps it showing up on schedule.

The result is your audience hears your real voice…but you’re not trapped in the constant cycle of brainstorming, writing, editing, and overthinking every post.

What the system actually looks like

Here’s how we run it at Outworks for our founder clients (and full disclosure - this is how I run it for myself, too):

✅ Monthly Content Interviews

We sit down with founders/executives for 60 minutes. We ask strategic questions based on a strategy we put into place early on, they talk, we listen, we extract ideas, opinions, and stories. Think of it as a strategy session disguised as a conversation.

✅ Video-First Content Capture

We record everything - because your tone, energy, and clarity on video is often better than anything written in an post draft. That raw material becomes short-form video clips, posts, and thought leadership assets.

✅ Content Creation & Review Loop

Our team turns those conversations into posts - written, visual, video - and the founder/executive reviews them. No guessing. No blank pages. Just their voice, sharpened.

✅ Scheduled, Strategic Posting

Content goes live consistently, without the founder needing to remember, scramble, or panic when their LinkedIn looks quiet.

You can build this yourself - or borrow it

Look, some founders love building their own system. Weekly writing blocks, idea banks, DIY content routines…and it works, as long as you stay consistent.

But for a lot of people? Life, business, and growth get in the way. That’s where having a team, in-house or external, keeps you consistent without sacrificing your voice.

Whether it’s us at Outworks or someone else, the key is simple:

You talk. We capture. You approve. We execute.

It stays your message, your tone, your authority - powered by a machine that keeps it running even when your calendar explodes.

TL;DR

• Your favorite LinkedIn voices? They have help.

• The best content sounds like the founder — but runs like a system.

• You can build that system yourself — or partner with someone who lives and breathes it.

If you’re serious about building authority, trust, and inbound demand on LinkedIn… You don’t need to hustle harder. You need a machine.

Want to learn more about how I help startups increase their revenue by 150-590%? 👀 

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With love and gratitude,