GTM Multivitamins

Oct 18, 2024

Hi friends - It’s me, hi, I’m the (solution), it’s me! 😆

If you’re a T Swift fan, you’ll get what I did there.

Have you heard the saying…

Tell them what you’re going to tell them, tell them, and then tell them what you told them.

If not, it’s Aristotle. 🧠

And it’s what we’re going to do this week.

Go-To-Market Multivitamins

All year, I’ve been educating you and advising you on what to do and how to do it.

And here’s the good thing - most of the ideas I’ve given you have multiple benefits aka GTM multivitamins. 💊

That was intentional…because I know as a startup, you’ve got limited $$ and limited capacity, so we need every move we make to have a 2-5x benefit.

So let’s run through the highlight reel of some of the best ‘multi-vitamins’ -

Each of those ^ is good on its own…but when you put them all together, you will really be maximizing the impact of your collective efforts. 👏

A line one of my favorite marketers says is…

All of your content should have at least 9 lives.

Similarly, I believe all your GTM efforts should have at least 2x pipeline impact as a startup.

Listen to this podcast episode where I explain all of this in greater detail.

See ya next week ✌️

With love and gratitude -

For B2B startups I serve as a Fractional GTM executive or advisor. Learn more about-

When you’re ready, let’s connect to discuss your specific growth goals and challenges.

In this newsletter I share the exact tips, playbooks, and GTM multi-vitamins I’ve used to help 30+ B2B startups scale their revenue 150-590% YoY.

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