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Oliver Buchannon
Jess Schultz

Jess Schultz, Founder & CEO of Amplify Group, has 15+ years of experience building new teams, strategies, processes, and systems to accelerate revenue growth and transformation within companies of all sizes. As a fractional CRO/CMO, she supports B2B SaaS startups ($500k-10mm ARR) with go-to-market strategy and tactical execution. Jess is also a former venture capitalist, an active angel investor, venture partner and startup advisor.

How to develop a budget for paid ads

Mar 2, 2025

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6 min read

How to develop a budget for paid ads

What 'good' looks like for paid ads

Feb 23, 2025

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10 min read

What 'good' looks like for paid ads

How to determine the best channels for paid ads

Feb 16, 2025

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8 min read

How to determine the best channels for paid ads

When to introduce paid ads to your marketing strategy

Feb 9, 2025

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8 min read

When to introduce paid ads to your marketing strategy

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Weekly-ish go-to-market insights, tips, tricks, and multi-vitamins for startups.

© 2025 GTM for Startups by Jess.

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