<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://playbook.amplifyscales.com/p/is-it-the-sales-rep-or-is-it-you</loc><news:news><news:publication><news:name>GTM for Startups by Jess</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-06-21T15:45:28+00:00</news:publication_date><news:title>Is it the sales rep, or is it you? A founder's diagnostic for failing sales hires</news:title></news:news></url></urlset>